Simon Wardley recently satirized the typical response of corporate IT departments to technology change as follows: Ignore, ignore, ignore, “no”, “no”, “I said ’no,’ dammit”, “Oh no”, “Oh, f**k”. It reminds me of the classic Toys-R-Us TV commercial from the 1980s featuring children singing about not wanting to grow up. Resistance to change is not unique to children or to IT departments - it is a feature of every organization. How can you help your organization avoid being stuck, and instead drive change before it’s unnecessarily painful to “grow up”? The key is urgency. Growing up is a good metaphor for organizational change: both are normal, both feature resistance, and in both the stakes increase over time. Immature people, like immature organizations, do not reliably achieve their goals. And the longer that inertia dominates, the further behind they remain. Failure to adapt - getting stuck - can be fatal, as it was for the Eastman Kodak Company. In personal as in organizational growth the pressure to change - the urgency - is fostered by discomfort. To increase urgency you need to cause people to feel discomfort with the current state of affairs. John P. Kotter’s seminal work Leading Change offers several kinds of tactics to increase urgency:
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