Don't become a software business, become a learning organization
Watts S. Humphrey famously said, “every business is a software business.” Unfortunately, this statement has been misconstrued by well-meaning IT practitioners to demand primacy in the organization’s strategy, budgeting, and focus. But nothing could be more dysfunctional than letting technology lead your business. A business exists to serve customers, and nothing else matters. Customers don’t care about anything “behind the curtain,” only the elements of your business with which they interact. ...